The technology that allows businesses to automate marketing processes and campaigns is known as Marketing Automation. This technology streamlines repetitive tasks such as email marketing, social media posting, and ad campaigns, freeing marketers to focus on strategy and content creation. By using marketing automation tools, businesses can segment audiences, personalize messages, and analyze campaign performance in real-time. This leads to more effective targeting and increased engagement with potential customers. Ultimately, marketing automation improves efficiency and can significantly boost return on investment (ROI) for marketing efforts.