The technology that helps in automating customer interactions is often termed chatbots or virtual assistants. These AI-driven tools simulate human conversation, allowing businesses to engage with customers 24/7. By using natural language processing, chatbots can answer queries, provide product recommendations, and assist with transactions in real-time. Automation through these technologies improves efficiency and reduces operational costs, freeing up human agents to handle more complex issues. Additionally, chatbots enhance the customer experience by providing instant support and personalized interactions, contributing to higher satisfaction and loyalty.