The software used to create and manage digital designs and layouts is generally referred to as graphic design software. Popular examples include Adobe Photoshop and Adobe Illustrator. These tools enable designers to create visual content for various media, such as print, web, and advertising. They offer features for image editing, vector graphics creation, typography, and layout design. The use of graphic design software is crucial for professionals in creating visually appealing content that effectively communicates messages and engages audiences.