Gamification plays a vital role in enhancing user engagement by applying game-like elements to non-game contexts. It involves incorporating features such as points, badges, and leaderboards into applications or processes to motivate and encourage users. By creating competitive elements and rewarding progress, gamification fosters a sense of achievement and increases investment in tasks. This technique can be particularly effective in education, marketing, and employee training, driving participation and improving overall outcomes. Ultimately, gamification seeks to make experiences more enjoyable and engaging, leading to better user retention.