The role of “feedback culture” in continuous improvement is pivotal as it encourages open communication and regular input among team members. By fostering a climate where feedback is valued, organizations can identify areas for enhancement and address challenges in real-time. This culture promotes learning and development, enabling teams to refine processes and drive innovation. Feedback culture empowers employees to share their insights freely, leading to more engaged staff and better collaboration. Ultimately, it contributes to achieving higher performance and overall organizational effectiveness.