**What role does "customer-centric culture" elevate in business?**
A customer-centric culture places the customer at the heart of business operations, elevating the overall customer experience and satisfaction. By prioritizing customer feedback and insights, companies can tailor their products and services to meet real needs effectively. This approach fosters loyalty and can drive repeat business, as customers feel valued and understood. Moreover, a customer-centric culture encourages collaboration across departments, ensuring that all teams—from marketing to product development—align their efforts towards enhancing the customer journey. Ultimately, such a culture can significantly enhance brand reputation and long-term profitability.