Content management systems (CMS) play a pivotal role in digital businesses by enabling users to create, manage, and publish digital content without requiring extensive technical skills. A CMS provides a user-friendly interface for organizing content such as text, images, and videos, streamlining the website management process. This results in improved collaboration among teams, faster content updates, and a more consistent online presence. Additionally, a CMS often incorporates SEO tools, analytics, and social media integration, which can enhance visibility and marketing efforts in the digital landscape.