Influencers play a crucial role in digital marketing strategies by leveraging their large followings and authority to promote brands. They help bridge the trust gap between companies and consumers, as audiences often view them as relatable and credible sources. Brands can collaborate with influencers to increase visibility, enhance brand awareness, and drive engagement on various platforms. This relationship often leads to higher conversion rates and improved customer loyalty, as consumers are more likely to act on recommendations from trusted influencers.