Chatbots play a crucial role in improving customer service by providing instant responses to customer inquiries. They can handle simple queries, assist in troubleshooting, and guide users through processes 24/7. By automating repetitive tasks, chatbots free up human resources to focus on more complex issues. This enhances efficiency, reduces wait times, and can lead to higher customer satisfaction. Additionally, chatbots can collect valuable data on customer preferences, allowing businesses to better tailor their services.