The significance of using AI chatbots in customer support lies in their ability to provide scalable, consistent, and personalized interactions. These chatbots can handle a high volume of inquiries simultaneously, ensuring customers receive prompt assistance regardless of time or service loads. By utilizing natural language processing, chatbots can understand and respond to customer queries effectively, freeing up human agents for complex issues. Consequently, this enhances customer satisfaction, reduces operational costs, and improves overall service efficiency in customer support environments.