The significance of user experience (UX) in technology lies in its direct impact on user satisfaction, engagement, and retention. A well-designed UX prioritizes the needs and preferences of users, ensuring ease of navigation, accessibility, and overall functionality of applications and websites. Good UX design contributes to better adoption rates and greater customer loyalty by creating a more enjoyable and efficient interaction with technology. Consequently, organizations often invest in UX research and design to enhance their products and services.