The significance of user experience (UX) in product design lies in its focus on creating meaningful and satisfying interactions between users and products. Good UX design enhances usability, accessibility, and enjoyment, leading to higher customer satisfaction and loyalty. It takes into account user needs, preferences, and behaviors, allowing businesses to tailor their products effectively. By prioritizing UX during the design process, companies can better meet market demands, increase user engagement, and ultimately drive higher conversion rates.