Online reviews hold significant value in consumer buying patterns, as they serve as social proof that influences purchase decisions. Potential buyers often rely on the experiences of others to gauge product quality, seeking validation and reassurance through ratings and detailed narratives. Positive reviews can significantly enhance a product's credibility, while negative feedback may deter potential customers. The accessibility of online reviews has shifted power toward consumers, impacting marketing strategies for businesses. Organizations now focus on managing their online reputation and encouraging satisfied customers to share their experiences to boost sales and foster loyalty.