The significance of human-centered design in product development lies in its focus on creating solutions tailored to the needs, preferences, and behaviors of users. This approach encourages designers and developers to engage with users throughout the process, gathering insights and feedback that inform design choices. By prioritizing user experience, human-centered design enhances product usability and satisfaction. Additionally, it fosters innovation by encouraging the exploration of diverse perspectives. Ultimately, this approach helps organizations create more relevant and impactful products that resonate with their target audience.