The role of a content strategist in tech companies is to plan, create, and manage content that aligns with both business goals and user needs. This involves researching target audiences, defining content objectives, and developing guidelines for content creation across various platforms. Content strategists analyze analytics to assess content performance, ensuring that messaging resonates with audiences. They collaborate with designers, developers, and marketers to ensure cohesive communication, aiming to engage users, enhance brand presence, and drive customer engagement, thereby supporting overall business strategies.