The purpose of using dynamic content on websites is to create personalized experiences for users, enhancing engagement and improving conversion rates. Dynamic content changes based on user behavior, preferences, or demographics, offering relevant information tailored to individual visitors. This approach contrasts with static content that remains unchanged for all users. By utilizing dynamic content, businesses can increase user satisfaction, retain visitors longer, and encourage specific actions, such as purchases or sign-ups. Personalization through dynamic content is a crucial component of modern web strategies.