The purpose of geolocation technology in apps is to provide users with location-based services and functionality. It allows apps to determine user locations via GPS, Wi-Fi, or cellular signals, enabling features such as navigation, localized content, and personalized recommendations. For example, delivery apps use geolocation to track orders and provide real-time updates, while social media platforms can suggest nearby locations or events. This technology enhances user experience by making services more relevant and convenient. However, it also raises considerations around privacy and the need for user consent.