The primary function of an analytics dashboard is to provide a unified view of key performance indicators (KPIs) and data visualizations that facilitate decision-making. It aggregates and displays important information from various data sources, enabling users to monitor business performance in real time. Dashboards serve as an essential tool for identifying trends, discovering insights, and assessing operational effectiveness. Customizable layouts and interactive elements allow users to tailor the dashboard according to specific needs, thereby enhancing the effectiveness of data analysis and reporting.