The primary function of a content marketing strategy is to attract, engage, and retain a clearly defined audience by creating and distributing valuable, relevant, and consistent content. It aims to drive profitable customer action by positioning an organization as a trusted authority in its field. This strategy encompasses various content forms, including blog posts, videos, infographics, and social media updates. By aligning content with audience interests and needs, businesses can enhance brand awareness, improve customer loyalty, and ultimately foster conversions, thus supporting broader marketing and business objectives.