The primary focus of utilizing agile methodologies in product design is to enhance flexibility and responsiveness to change. Agile emphasizes rapid iterations, allowing teams to gather feedback continuously and adapt products according to user needs and market demands. By breaking down the design process into manageable sections, teams can prioritize features, collaborate effectively, and streamline decision-making. This iterative process encourages innovation and efficiency, ultimately leading to products that better align with customer expectations. Agile methodologies also foster a culture of collaboration and accountability within design teams.