The primary focus of an effective digital marketing strategy is to enhance a brand's online presence and drive customer engagement. This involves a mix of SEO, content marketing, social media management, and pay-per-click advertising. The objective is to reach the target audience through relevant channels, optimize conversion rates, and foster long-term customer relationships. Measuring performance through analytics helps businesses refine their strategies and allocate resources effectively to maximize return on investment (ROI) in a competitive digital landscape.