The primary benefit of using agile project management techniques is their emphasis on flexibility and adaptability to change. Agile methodologies, such as Scrum and Kanban, promote iterative development, enabling teams to adjust priorities and deliver incremental improvements to products based on user feedback. This approach enhances collaboration and communication among team members, fosters a culture of continuous improvement, and ultimately leads to higher customer satisfaction. Agile techniques allow organizations to respond rapidly to market demands and changing requirements while maintaining a focus on delivering value.