The main use of augmented reality (AR) in consumer applications is to enhance the user experience by overlaying digital information onto the real world. This technology is commonly employed in gaming, retail, and advertising to create immersive experiences that engage customers. For instance, AR can allow users to visualize products in their own environment before making purchases, or provide interactive features in gaming applications that blend the real and virtual worlds. This enhances consumer interaction and satisfaction by making experiences more engaging and informative.