The main objective of conducting usability testing in software development is to evaluate how effectively users can interact with a product. This process identifies potential issues that may hinder user experience, allowing developers to make necessary adjustments before the final release. By observing real users in action, teams can gather qualitative and quantitative data about the interface’s intuitiveness, functionality, and overall satisfaction. The ultimate goal is to create software that meets user needs efficiently and enhances usability, leading to higher adoption rates and user loyalty.