The main goal of adopting DevOps practices in software development is to enhance collaboration and communication between development and operations teams. By breaking down silos, DevOps fosters a culture of shared responsibility and continuous improvement. This approach promotes faster delivery of software products, allowing for more frequent updates, higher quality, and reduced deployment failures. Key principles of DevOps include automation, monitoring, and feedback loops, which streamline processes and improve efficiency. Ultimately, adopting DevOps practices results in a more agile and responsive software development lifecycle, responding to user needs effectively and efficiently.