The importance of metadata in data management lies in its ability to provide context and organization to data sets. Metadata describes the content, structure, and characteristics of data, which aids in its retrieval, interpretation, and utilization. Proper management of metadata enhances data discoverability and usability, allowing organizations to efficiently find and manage information. Furthermore, it plays a crucial role in data quality, helping ensure that data is accurate, consistent, and accessible for decision-making, compliance, and reporting purposes.