The impact of technology on traditional media consumption has been transformative, shifting audiences from print and broadcast to digital platforms. Social media, streaming services, and mobile apps now dominate how people access news and entertainment, resulting in an increase in on-demand consumption. This shift has led to changes in revenue models, as advertisers follow audiences into digital spaces, often prioritizing programmatic advertising. While technology enables greater access to information and diverse content, it also challenges traditional media outlets to adapt and innovate to maintain relevance in a rapidly evolving landscape.