The impact of technology on the landscape of television includes shifting viewing habits and the rise of streaming services. Advances in technology have introduced on-demand content, allowing audiences to watch shows and movies when convenient. Platforms such as Netflix and Hulu have transformed traditional television consumption, encouraging viewers to cut the cord from cable subscriptions. Additionally, high-definition and 4K streaming capabilities have raised viewer expectations regarding image quality, leading to enhancements in production values and content delivery methods.