What is the impact of technology on the landscape of marketing?
Technology has profoundly transformed the landscape of marketing by enabling personalized and data-driven campaigns. Digital platforms allow businesses to reach wider audiences through channels like social media, email, and search engines. With tools for data analytics, marketers can track consumer behavior and preferences, leading to more targeted advertising. Additionally, technology has facilitated real-time interaction between brands and customers, enabling agile marketing strategies and fostering deeper customer relationships. This evolution encourages continuous adaptation and innovation to meet market demands.