The impact of social media algorithms on public opinion is significant as they curate and personalize content for users based on their interactions, preferences, and behaviors. These algorithms can create echo chambers, amplifying certain narratives while sidelining others, which influences how individuals perceive and engage with various topics. By prioritizing specific content, social media platforms can shape public discourse, affecting everything from political beliefs to consumer behavior. Understanding this effect is essential for recognizing how technology mediates societal views and interactions.