The impact of digital transformation on customer relationships is profound, as it fundamentally changes how businesses interact with their customers. By leveraging data analytics, businesses can gain deeper insights into customer preferences and behaviors, resulting in more personalized experiences. Digital channels facilitate real-time communication, enhancing customer engagement. Furthermore, the use of automation tools allows for quicker responses to inquiries, improving customer satisfaction. Overall, digital transformation fosters stronger, more dynamic relationships, leading to increased loyalty and trust.