The impact of augmented reality (AR) on retail shopping experiences is profound, as it enhances customer engagement and satisfaction. AR technology allows consumers to visualize products in their real-world environment before making a purchase. For example, furniture retailers use AR apps to show how a piece would look in a customer’s living space. This interactive experience reduces uncertainty and fosters informed purchasing decisions. Additionally, AR can gamify shopping, creating unique brand experiences that attract customers. Retailers using AR often see increased sales and customer loyalty, transforming traditional shopping into an immersive adventure.