Cloud-native architecture refers to a design paradigm that enables applications to be scalable, resilient, and manageable through the use of cloud computing technologies. This approach leverages microservices, containers, and orchestration to build applications that can dynamically adapt to changing demands. Such architecture emphasizes automated deployment and scaling, allowing organizations to respond quickly to market needs. By focusing on building applications with cloud-native principles, companies can optimize performance, reduce time to market, and enhance overall efficiency.