A common strategy used for influencing customer behavior online is personalization. This involves leveraging data analytics to tailor content, recommendations, and advertisements to individual preferences and behaviors. By analyzing user data, businesses can craft targeted campaigns that resonate with specific audiences, improving engagement and conversion rates. Techniques such as dynamic content, email marketing, and personalized web experiences can enhance customer interactions. This strategy not only increases customer satisfaction but also builds loyalty, as consumers feel more valued when they receive relevant messages aligned with their interests.