Several factors influence the adoption of new technologies by consumers, including perceived usefulness, ease of use, cost, and social influence. When consumers perceive a technology as beneficial to their lives and find it user-friendly, they are more likely to adopt it. Additionally, marketing strategies and recommendations from peers can significantly impact a consumer's decision. Factors such as existing infrastructure, compatibility with current tools, and availability also play a role, determining how quickly and widely a new technology is embraced by the market.