Web accessibility ensures that users with disabilities can effectively use and navigate web content. This involves designing websites to be compatible with assistive technologies, such as screen readers, as well as incorporating features like keyboard navigation and alternative text for images. The goal of web accessibility is to provide equitable access to information and services for all users, regardless of their physical capabilities. By adhering to accessibility standards like WCAG, organizations enhance user inclusivity and broaden their audience reach, ultimately fostering a more diverse online environment.