The term "UX/UI" refers to User Experience (UX) and User Interface (UI) design in technology. UX focuses on the overall experience a user has with a product or service, emphasizing usability, accessibility, and the emotional response during interaction. UI, on the other hand, pertains to the visual elements of a product, including layout, buttons, and interactive features. Together, UX/UI design aims to create intuitive and engaging digital experiences that enhance user satisfaction and promote product effectiveness in achieving its intended goals.