UX research aims to understand user behaviors, needs, and motivations through various methods such as interviews, surveys, and usability testing in order to inform product design. By gathering qualitative and quantitative data, UX researchers identify pain points and opportunities for enhancement in a product's design. The insights gleaned from this research guide designers and developers to create user-friendly interfaces and improve overall satisfaction. Ultimately, effective UX research helps ensure that products are tailored to meet user expectations and business goals, leading to greater success in the market.