"User-Centric Design" focuses on creating products with a deep understanding of user needs, behaviors, and preferences. This approach emphasizes usability, accessibility, and enhancing the overall user experience throughout the design process. By involving end-users in feedback and testing phases, designers can create solutions that resonate more effectively with the target audience. User-centric design aims to ensure products are intuitive, enjoyable to use, and meet real-world challenges, ultimately leading to higher satisfaction and product success in the market.