The term "search engine optimization" (SEO) refers to the process of enhancing a website's visibility on search engines like Google. This involves optimizing various elements, including website content, keywords, and metadata, to rank higher in search results. Effective SEO strategies improve organic traffic to a site, ensuring that users can easily find it when searching for relevant terms. A well-executed SEO approach not only helps businesses boost their online presence but also enhances user experience by providing valuable content that meets searchers’ needs.