The term "digital transformation strategy" implies a comprehensive approach that organizations undertake to integrate digital technologies into all aspects of their operations, fundamentally altering how they deliver value to customers. It involves adopting new technologies, improving operational efficiencies, and enhancing customer experience. This strategy also necessitates a cultural shift within the organization to embrace innovation and agility. Ultimately, a successful digital transformation strategy leads to increased competitiveness, improved productivity and better alignment with the evolving needs of the market and customers.