The term "digital transformation" in the context of business refers to the comprehensive integration of digital technology across all aspects of an organization. This transformation involves not only adopting new technologies but also reshaping company culture, processes, and strategies to improve customer experiences and communication. By embracing digital tools and methods, businesses can enhance their operational efficiency, enable innovation, and respond more swiftly to market changes. It seeks to fundamentally alter how organizations deliver value to customers, facilitating long-term growth and sustainability.