The term "digital transformation" encompasses the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers. This transformation often involves adopting new technologies, such as cloud computing, AI, and data analytics, to enhance efficiency, improve customer experiences, and create new business models. Furthermore, digital transformation also emphasizes a cultural shift within organizations, encouraging a more agile, innovative, and data-driven approach to decision-making. It is essential for businesses to stay competitive in an increasingly digital landscape.