The term 'digital native' refers to individuals who have grown up in the era of digital technology, meaning they are accustomed to using devices and the internet from a young age. This generational group is typically more comfortable with technology, having developed skills in navigating digital tools, social media, and online communication naturally. Digital natives often have different expectations for user experiences and interactions, demanding seamless and intuitive services from brands. As a result, businesses must adapt their strategies and offerings to engage this audience effectively, ensuring that products and services align with their digital inclinations and preferences.