The term **digital marketing** encompasses a wide range of online marketing strategies aimed at promoting products or services using digital channels. This includes **social media marketing, search engine optimization (SEO), email marketing**, and **content marketing**. The goal of digital marketing is to connect with customers where they spend their time online, leveraging data analytics to target specific audiences effectively. By utilizing various digital tools and platforms, businesses can enhance their visibility, engage with customers, and drive conversions in the digital landscape.