The term "digital innovation" refers to the integration of technology into products, services, and processes to create new value propositions. In modern enterprises, digital innovation drives transformation by enabling organizations to enhance efficiency, improve customer experiences, and differentiate themselves in the market. It includes developments such as cloud computing, artificial intelligence, and blockchain technologies, which can disrupt traditional business models. By embracing digital innovation, companies can maintain relevance, adapt to changing consumer preferences, and capitalize on emerging opportunities in a digital-first world.