The term "data privacy" in digital environments refers to the protection of personal information collected, stored, and processed through digital platforms. It involves ensuring that user data is handled ethically, securely, and in compliance with laws, such as the GDPR. Data privacy encompasses a range of practices, including data encryption, access controls, and user consent mechanisms. As concerns about data breaches and misuse grow, data privacy has become paramount for organizations, influencing their reputation and trustworthiness among consumers. It mandates transparency and accountability in data handling practices.