The acronym "AR" refers to Augmented Reality, a technology that overlays digital information onto the real world through devices like smartphones or AR glasses. This integration enhances user experiences by providing interactive and engaging content in real-time, enabling applications in various fields such as gaming, education, and retail. Augmented reality bridges the gap between physical and digital realms, allowing users to visualize complex data or immersive environments. Its potential for innovation makes AR a powerful tool for businesses seeking to captivate audiences and enhance engagement.