A "digital transformation strategy" for businesses involves a comprehensive approach to integrating digital technology across all areas of operation. This includes adopting new technologies, rethinking business models, and optimizing processes to enhance efficiency and customer experience. Organizations must assess their current technology infrastructure, identify areas for improvement, and invest in cloud solutions, data analytics, and innovative tools. A successful strategy also emphasizes the importance of change management, as employee adaptation is crucial for leveraging new technologies. Ultimately, this transformation aims to increase competitiveness and promote lasting growth in a rapidly evolving market.