A digital strategy encompasses a comprehensive plan to leverage technology for business growth and competitiveness. It includes defining goals for digital transformation, identifying necessary technologies, and establishing structures for implementation. Key components may consist of data analytics, customer engagement strategies, and an approach to cybersecurity. A well-defined digital strategy ensures alignment of digital initiatives with organizational objectives, optimizing resource allocation and fostering innovation. As technology rapidly evolves, continuously assessing and adapting the digital strategy becomes essential to staying competitive in the market.